Brands in Colors and Colors in Brands

0600 in the morning...

It’s been quite a while since I was blogging about brands and our perception on them (more: search my blog for tag: brand). Here is fairly interesting guide to the usage of color in creating brands. Here’s an overview of popular brands connected with the basic color and the feelings and associations it stands for: A Guide To Choosing Colors For Your Brands by usabilitypost.com.

The color you use in your brand not only serves as eye candy but can also portray on what track your company is on (A fresh green to show environmental concerns, a matt blue for freedom). Also who you want to address as a target group (young dynamic blue or green to attract young people). Whether you are modern (lively orange), conservative (dark red or brown to show that you don’t give up on old values - especially long established brands) or liberal. What your company and what kind of services stand for (a saturated red for passion, a warm orange for an inviting atmosphere). And so much more. The color suggestions for the before mentioned notion are chosen by me and do not represent a strict set of rules.

Colors in Brands

Additional Note: Why Color Matters (via swissmiss) 

Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.

Is there a color that you automatically associate with a feeling served by a specific brand?