No Wonder Obama Made It
We have been heavily discussing brands and their recognition and perception on this blog. Also I put up some Obama mania entries dealing with recent events. So why not mix it up a bit and look thru this great survey I found (before the election).
Tadaaa: A brand analysis of the presidential candidates’ brand association that was concluded using a survey by conducted Landor Associates and Penn, Schoen & Berland in the beginning of October.
Look through it, now it’s clear why people went for the Obama-Biden ticket, right?
Starbucks, BMW, Mac, Target, Google, Marriot, iPhone, iPod - I could identify with it. · Picture by Landor Associates and Penn, Schoen & Berland
If you spin this a little further and move from brands to everyday products, what would this survey be like? Animal associated with Obama: puppy. Animal associated with Palin: a moose. Now, isn’t this funny?
Related Entries
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- Date · November 18th, 2008
- Categories · All Posts, Everything Tech, Miscellaneous
- Tags · apple, association, barack obama, brand, presidential election, sarah palin, starbucks
- Credits ·
- Landor Associates and Penn, Schoen & Berland (Survey and diagram of brand association)
- Bored or Feeling Lucky today? · Read a random post
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Not sure I understand the relation in the table…
Care to explain more?
Hey Puraz,
This table has 5 columns.
The first column lists the topics like Coffee, Car, Retailer or Portable Music Device. The other 4 are the association that this topic caused in the interviewee’s mind linked with the candidates (presidential and vice presidential candidates). For example asked what Portable Music Device could best be associated with Obama, the iPod was mentioned most of the times. So it did with every candidate and VP candidate. I really disagree on that one, but that’s the survey result. With John McCain I’d associate the Zune and with Sarah Palin, the pink iPod shuffle… :)
It’s also interesting that Obama and Palin got the same association for Fictional Character. James Bond, that is… Biden and McCain share that one as well: Jack Bauer. :)