0600 in the morning...

It’s been quite a while since I was blogging about brands and our perception on them (more: search my blog for tag: brand). Here is fairly interesting guide to the usage of color in creating brands. Here’s an overview of popular brands connected with the basic color and the feelings and associations it stands for: A Guide To Choosing Colors For Your Brands by usabilitypost.com.

The color you use in your brand not only serves as eye candy but can also portray on what track your company is on (A fresh green to show environmental concerns, a matt blue for freedom). Also who you want to address as a target group (young dynamic blue or green to attract young people). Whether you are modern (lively orange), conservative (dark red or brown to show that you don’t give up on old values - especially long established brands) or liberal. What your company and what kind of services stand for (a saturated red for passion, a warm orange for an inviting atmosphere). And so much more. The color suggestions for the before mentioned notion are chosen by me and do not represent a strict set of rules.

Colors in Brands

Additional Note: Why Color Matters (via swissmiss) 

Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.

Is there a color that you automatically associate with a feeling served by a specific brand?

Part 5 of The Ultimate Guide To College

Looking for design and decoration ideas has never been easier. Thanks the internet. Plus, don’t you think when you are about to (re)paint your room or when you have to think of how to make a new home cosy and warm, you don’t have to go far to find inspiration. The design, the color scheme rather comes to you. Pops up in front of you and you just go “Oh, I want it and I want it badly”. You actually have an idea of what colors, what furniture and bits and peaces (like a full HD 45 inch flat screen), and you are already well aware of how you’d love to assemble things in your new space. Do it, jump.

This green just jumped at me. It would also go along well with my "That Green" of my blog · by Josh Leo (Our First House)

My Macbook Review

Finally, I can put up my report on the Macbook. After some issues with the display and the correct color schemes, I am now typing on a brand new Macbook Late 2007. Compared to my older Powermac G4 (I found a promising new owner for it), the new Core 2 Duo processor (Santa Rosa chip, I hear) runs amazingly fast. Today’s review is dedicated to everything that is related to my new Macbook. For a Leopard review, check back next week.

Good I bought it weeks ago… Well, at least I had a nice Christmas Eve….But the orange one… It is to die for… (this is an inside joke with me and my every myself!)

The orange one.... "Musikfans haben nun die Wahl aus fünf verschiedenen Farben - und wer sich nicht entscheiden kann, nimmt einfach alle."

Update: I already lost my grey iPod shuffle. Currently replaced by an iPod classic 80 gigs. But somehow I think I need this little friend for Ubahn rides and stuff.