Lean back and let the internet feed you with yummie content… Great concept, isn’t it? Just like a zoo personal feeding this little fella · photo byRaghuram

“Never compare apples and oranges”, we have been preached since we waved goodbye to kindergarten. I’m afraid that I am going to do exactly the opposite of what this old saying (en-de equivalents can be found here) implies. Now that we signed up on heaps of online services like Facebook, Google Reader, Digg, Del.icio.us, Twitter and Co, we are having troubles sharing that content with people from other platforms.

The web goes cross platform with content aggregators who suck content from specific sites and gather its content in one place resulting in one huge diverse feed.Find out about apples, oranges and aggregators after the jump.

A collective experiment in brand perception.

Lately, philsblogging has spent quite some time dealing with brands and how we interact with them. If you haven’t read Where We Encounter Brands by now, this is now highly recommended. As a follow-up story (there are more to come, that’s what I can say for now), I point at a research program that describes the offered service with the following words - and I quote now:”A collective experiment in brand perception.” Brandtags.net digs deep in our (collective) minds to answer one question. What associations is the public reflection of world brands made of?

This is what a flickr search for “collective brand” results in · Ever wondered what the public reflection of the Coke brand looks like? · photo by Ende