A collective experiment in brand perception.

Lately, philsblogging has spent quite some time dealing with brands and how we interact with them. If you haven’t read Where We Encounter Brands by now, this is now highly recommended. As a follow-up story (there are more to come, that’s what I can say for now), I point at a research program that describes the offered service with the following words - and I quote now:  ”A collective experiment in brand perception.” Brandtags.net digs deep in our (collective) minds to answer one question. What associations is the public reflection of world brands made of?

This is what a flickr search for “collective brand” results in · Ever wondered what the public reflection of the Coke brand looks like? · photo by Ende